Entreprecariat. Commodification of the Self.

Designers are taught they can change the world, yet reality often reduces our role to “making the logo bigger while the world burns“. This project explores this paradox by capturing the everyday lives of diverse creatives through food, home, work and art. Featuring visuals and texts by the amphi- collective, it steps back from grandiose ideals, to focus on human realities. Amidst global crises, it honestly and shamefully asks how creatives can “survive”. While offering no magical solutions or utopian endings, the project embraces joy and laughter as vital acts of resistance. It suggests having fun might be the most radical way to disrupt.