Design Systems. A Semiotic Approach to the Design Process

The Semiotic Approach to the Design Process systematizes the translation process from the realm of abstractness into the realm of concreteness through the understanding of semiotic theory. From the linguistic to the visual. From the intangible to the tangible. From the conceptual to the graphic. For the true raw material which the designer works with is not form, not graphics, not the computer, but meaning. It is a shift in the design process from form to language through the establishment of the sign as the building block of creative communication.